overview
GEOPORT is an online application that allows people to interactively explore airports, meet other fliers, and enjoy airport food and shops. The outcome aims to create more positive airport experiences for both frequent and ocassional fliers.
GOALS
The business goals are to gain a large user base, partner with local airport businesses, and drive users to purchase airport goods. The product goals are to gamify the airport waiting experience, connect people within an airport, and relieve people’s anxiety.
THE MISSION
Make the airport experience more enjoyable in order to create positive memories and feelings.
COMPETITORS
The apps analyzed were based on the unvalidated problem within the airport space. They helped me understand which parts of the airport experiences are most valuable towards users. Below are two competitors:
THE LEARNING GOALS
The learning goals include questions aimed to identify user behavior and patterns with their airport experience that will further validate or bring up new problems within the airport space. Questions range from leaving towards the airport, being at the airport, and finally being inside the airplane.
A LOVE-HATE RELATIONSHIP
What are people’s good and bad experiences while at the airport or in the airplane? Why? How would they solve their worst-case scenarios?
ON THE WAY
How many hours before their flight do they start heading to the airport? How do they get to the airport, and what’s their ideal way of getting there? What information do they want/wish to know before leaving to the airport?
THE TRAVELER'S HABITS
How often do they travel? Do they prefer flying alone or with others? How do they prepare for their trip? What do people typically travel for?
THE WAITING GAME
Do they like walking around or waiting close to their gate? What do they do to keep themselves occupied while waiting for their flight? Do they ever look around/ shop for items? Do they purchase meals?
IN THE AIR
Have they ever missed a flight? Have they ever had their flight delayed or cancelled? What is their main concern about being in an airplane? What do they do to keep themselves occupied during the flight?
GOIN' INTERNATIONAL
Have they ever been to an international airport? What is their main concern going through the airport? How do they find themselves around? What information do they need to know about international airports and flights?
THE RESEARCH
14 INTERVIEWS
USER QUOTES
“I dislike airports in general, I really do…it’s very stressful.”
“Airports are too crowded for me. I just wanna leave the place.”
“I think that airports are just a form of transportation.”
“I like exploring airports ‘cause it gives me something to do.”
SYNTHESIS & CLUSTERING
PERSONA
frequent flier
Needs & Goals:
• Needs to go through airports feeling relaxed and happy.
• Wants to spend their free time doing things away from technology.
• Wants to interact with friendly & knowledgeable people.
• Wants to enjoy a variety of foods at restaurants.
• Wants to have better experiences with flight delays and cancellations.
EMPATHY MAP
THE VALIDATED PROBLEM
To have the ultimate airport experience where users feel excited, productive, and relaxed going through them. Unfortunately, the lack of activities to do, negative behavior of other passengers and employees, TSA, and flight delays and cancellations make it impossible to do so.
THE IDEATION
SKETCHES
CONCEPTS
WIREFRAMES
USER TESTING
LEARNINGS & FINDINGS
THE DESIGN
